Debt issues and media: where is the connection?
The word ‘media’ is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media but with the advent of technology, media now encompasses television, movies, radio and internet. Media of today is playing an outstanding role in creating and shaping public opinion and strengthening society. Media is the sword arm of democracy that acts as watchdog to protect public interest against malpractice as it creates public awareness.
Therefore, one of the avenues that AFRODAD is using to increase awareness and reach out to various actors whose contribution is very critical to developing Africa through borrowing responsibly, strengthening national treasuries through domestic mobilization or ensuring that offered loans are for the interest of citizens… is MEDIA.
But there are many other topics of interest to journalists thus there is need to introduce to them issues that AFRODAD is working on and how they matter to them and to the public at large. With the agenda-setting role, they can not only inform but they also speak in an advocacy capacity to “remind” the people in power about their responsibility towards their nations and the people therein.