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AFRODAD Media Initiative (AFROMEDI)

Brief About AFRODAD Media Initiative (AFROMEDI)

This year (2021), AFRODAD launched the annual Pan African Conference on Debt and Development as one of its flagship events with the main purpose of building media’s capacity to understand issues of debt and development and actively and boldly engage and influence decision towards prudent debt management. This Pan African Media conference, which was attended by 409 journalists, presented them with exciting opportunities because:

  • They gained new knowledge and improved understanding on issues of debt and development;
  • They were sensitised to increasingly prioritise issues on debt and sustainable development thus adequately reporting on them on a regular basis.
  • Journalists, as the 4th estate were empowered to boldly hold their governments to account to act responsibly when borrowing and spending.
  • They were enabled to link the public debt situation clearly and creatively to citizens lives and rights.

Specific Objectives

This Pan African media conference organised by AFRODAD in collaboration with regional and national partners aimed at:

  • Contributing to journalists’ existing knowledge and understanding of debt management and related issues and to increase media participation in the campaign for prudent debt management in Africa.
  • Exchanging innovative and effective techniques for monitoring and reporting on public debt and related issues in Africa, that will help journalists captivate their audience and influence it towards action.
  • Building a network of journalists who can adequately report on debt management and related issues and promoting collaboration on investigative journalism on issues of public debt at the national, regional and continental levels.

What did we talk about?

  • Africa, regional and national debt ecosystem. Where does Africa stand in terms of debt? Does the level of debt translate to achieved development progress? Development expert
  • Understanding Public debt and its centrality in macroeconomic performance
  • The role of the Media in debt and public finance management.
  • The Nexus between Debt, Poverty and Inequality and how to report on it through citizens’ lens.
  • Public Private Partnership infrastructure as drivers of debt and inequality
  • Towards Debt democratisation
  • Suggested solutions referencing the African Borrowing Charter.
  • Lessons learnt on remaining a relevant journalist during Covid 19 and beyond (journalists) and how to write stories that cross borders.
  • A call to becoming a journalist- champion for economic justice.

Concept Note

The African Forum and Network on Debt and Development (AFRODAD) was founded 25 years ago, as a Pan African platform and organisation for lobbying and advocating for debt cancellation and addressing other debt related issues in Africa. Currently, AFRODAD remains committed to contributing to the long-term development of the continent, through its contribution to finding sustainable solutions to Africa’s challenges related to public debt, resources management and financial development.

AFRODAD believes in the power of media to positively influence society when issues are effectively reported to contribute to decision making processes and improving citizens’ wellbeing. Journalists play a very critical role in taking information beyond shelves to various stakeholders. A considerable number of citizens lack access to information despite this being a constitutional right. Journalists’ increased awareness and prioritisation of public debt management would translate to increased quality and quantity reporting thus adequately informing citizens and challenging power holders on any decisions that do not prioritise people. They have the potential to play an outstanding role in creating and shaping public opinion and strengthening society. They are the sword-arm of democracy that acts as watchdog to protect public interest against malpractice as it creates public awareness on it and must challenge the same.

This year, AFRODAD is launching the annual Pan African Conference on Debt and Development as one of its flagship events with the main purpose of building media’s capacity to understand issues of debt and development and actively and boldly engage and influence decision towards prudent debt management. This Pan African Media conference presents exciting opportunities for journalists because:

  • They gained new knowledge and improved understanding on issues of debt and development;
  • They were sensitised to increasingly prioritise issues on debt and sustainable development thus adequately reporting on them on a regular basis.
  • Journalists, as the 4th estate were empowered to boldly hold their governments to account to act responsibly when borrowing and spending.
  • They were shown how to link the public debt situation clearly and creatively to citizens lives and rights.

What is the Context?

The Covid 19 pandemic has brought devastating human and social impact, and has also highlighted the need to call various stakeholders from the national, regional and international front, including the media fraternity, to unite and fight the spread of the coronavirus; which is the common enemy during this season. With this, we must also work together to either create or promote processes, towards equitable economic recovery post Covid-19 and to prevent future economic crises. Concerted efforts from media beyond the national level, has also become crucial, as socio-economic challenges that countries are struggling with, have roots that can be better understood and tackled from a clear understanding of the debt ecosystem at various levels.

Journalists who have the mandate to set the public agenda, can prioritise stories on how the most vulnerable have been harshly hit by the pandemic and driven to worse poverty levels, and inequality which is expected to worsen. Other stories include that The World Bank projected that Covid-19 will drive many as 150million into poverty by 2021, with 8 out of 10 being in middle income countries. Also, they can report on how over 100 million Africans were facing crisis, emergency, or catastrophic levels of food insecurity in 2020 which is an increase of 60% from 2019. But journalists can and indeed should take a step further to expound on some root causes of these issues, which were rampant within African countries well before the pandemic. As the African Borrowing Charter emphasises, governments have been borrowing from the new sources that are specifically risky for them, mostly because they are still fragile: they have weak infrastructure, narrow production bases and they are mostly still highly dependent on commodities, have shallow financial markets, weak institutions (including project and debt management). They also have limited administrative capacity, less efficient tax systems as well as weak legal frameworks. Worse still, during recent years, several African countries have increasingly turned to issuing international sovereign bonds. What does this mean? It means that the pandemic only exposed an underbelly of governance deficits. Members of the media have a very key role to play in holding governments to account and becoming champions of a radical movement towards prudent debt management.

Specific Objectives

This Pan African media conference organised by AFRODAD in collaboration with regional and national partners will aim at:

  • Contributing to journalists’ existing knowledge and understanding of debt management and related issues and to increase media participation in the campaign for prudent debt management in Africa.
  • Exchanging innovative and effective techniques for monitoring and reporting on public debt and related issues in Africa, that will help journalists captivate their audience and influence it towards action.
  • Building a network of journalists who can adequately report on debt management and related issues and promoting collaboration on investigative journalism on issues of public debt at the national, regional and continental levels.

What we talked about

  • Africa, regional and national debt ecosystem. Where does Africa stand in terms of debt? Does the level of debt translate to achieved development progress?
  • Understanding Public debt and its centrality in macroeconomic performance.
  • The role of the Media in debt and public finance management.
  • The Nexus between Debt, Poverty and Inequality and how to report on it through a citizens’ lens.
  • Public Private Partnership infrastructure as drivers of debt and inequality
  • Towards Debt democratisation.
  • Suggested solutions referencing the African Borrowing Charter.
  • Lessons learnt on remaining a relevant journalist during Covid 19 and beyond (journalists) and how to write stories that cross borders.
  • A call to becoming a journalist- champion for economic justice.

Message Delivery

Presentations

  • Traditional formats such as PowerPoint were used for sharing information on the debt and related issues such as illicit financial flows, progressive tax systems among others.

Animations

  • Animations illustrating the African Borrowing Charter, Special Drawing Rights, the debt ecosystem and others were used to illustrate the debt situation, its impact and suggested solutions with a simplified approach.

Edutainment

  • Which is a combination of education and entertainment aimed at creatively winning the mind and touching emotions towards action. Some artistic products that show the linkage between unsustainable debt levels and drastically under-spending on key sectors especially health were showcased and discussed.

Case studies and Transformation Stories as practical lessons.

Who was part of the Media conference?

  • Practicing journalists from various media houses (ensuring the attendance of senior editors and senior reporters).
  • Students focusing on journalism.
  • Communication officers from partner organisations.
  • Government officials that can potentially become our allies.
  • Facilitators.

Partners

ActionAid, Oxfam and national partners from Angola, Burundi, Cameroon, Chad, Senegal, Uganda and Zambia.

The media conference was held on 9th – 11th June 2021 in both physical and virtual formats.

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Facilitators

  1. Abdou Diaw, editor at le Soleil, Senegal
  2. Adrian Chikowore, Zimbabwe, Policy Analyst, AFRODAD
  3. Chenai Mukumba, Policy Research and Advocacy Manager, TJNA
  4. Chrissie Kamthunzi, song writer and singer, Debt song
  5. John-Allan Namu, Investigative journalist, CEO Africa Uncensored,
  6. Maya Hayakawa, BBC- Money Daily, Host & Producer
  7. Mukasiri Sibanda, Stop The Bleeding Consortia Coordinator, TJNA
  8. Njoki Njehũ, Coordinator, Pan African Fight Inequality Alliance
  9. Rangarirai Chikova, Policy Analyst, AFRODAD
  10. Reuben Kigame, Media owner & Development specialist
  11. Riva Jalipa, Tax justice strategist, Oxfam
  12. Theophilus Yungong Jong, Head of Programmes, AFRODAD
  13. Tirivangani Mutazu, Senior Policy Analyst, AFRODAD
  14. Waihiga Mwaura, Special projects editor for Citizen TV

Presentations

Reports